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Media Coordinator

AAA Northeast

This is a Contract position in Beckley, WV posted September 10, 2021.

Overview: Supports the media team with the planning, preparation, and implementation of marketing and media plans across all business lines.

Responsible for coordinating and trafficking all creative assets and have a full understanding of media formats and specifications.

Responsibilities: Responsible for all tagging and tracking required for media launches.

Maintains media flowcharts for each business lines with the media plans, flighting and budget tracking.Utilize your industry knowledge regarding campaign processes including creative preparation, technical requirements, reporting setup, and overall project management.

Prepare campaigns to ensure a successful transition of materials to the media team.Tracks authorizations and media budgets which includes downloading/uploading required reports from different platforms and reconciling invoices/agreements/deliverables before payment.Fields unsolicited media rep sales calls, vets new opportunities and provides recommendation to leadershipAssists in the development and dissemination of mid and post-flight reporting and presentations.Maintain a Media Library that includes digital copies of Media Plans, Flowcharts, Creative assets, tagging documents, reports, etc.Maintain knowledge of media best practices, trends and industry developments and share learnings with cross functional teams.

Qualifications: Education/Licenses/ Certifications:Bachelors degree in related field requiredExperience:2 years related experienceSkills & Abilities:Think, Act & Be Safe.Encourage, build, and maintain mutual trust, respect, and cooperation with others.Ability to listen to, understand, and communicate with others by telephone, in written form, electronically, or in person.Maintain a clear understanding of media KPIs and the ability to use a variety of analytics tools, databases and spreadsheets to manage advertising campaignsFamiliar and comfortable navigating in multiple media platforms and understands media formats and specifications and the role of each channel in our Media StrategyVery organized and possesses excellent communication skillsMulti-tasker who can track and adhere to timelines and due datesFamiliarity with DCM platformAbility to operate a computer/mobile device with relevant software applications.

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